Category Archives: Write
A dusty old myth is still permeating the advertising industry—more so now than ever with the explosion of personal and professional social media platforms like Twitter, Facebook, and LinkedIn. And it’s leaving otherwise smart, some brilliant, business owners and advertising executives scratching their heads when following the trend reduces their brand to rubble. Continue reading
For many people (too many people) who work in an ad agency—from a media buyer to copywriter to a creative director—their day-to-day reality looks and feels more like a battleground for capacity and control than it does a breeding ground for creative output.
But it doesn’t have to be this way … Continue reading
When written and presented correctly—a short, concise, and specific selling statement within a print ad, as a graphic in a TV commercial, or under the logo on company letterhead—taglines are advertisements in and of themselves, living on in your consumers’ minds long after the impression of your ads have faded. Continue reading
Give your tagline teeth, and consumers will be chomping at the bit for your product.
People don’t read long blurbs of copy online.
People don’t scroll down to read copy online.
People want pictures and video, not copy, online.
Chances are—if you have a website, are in the process of creating one, or are just plain e-curious—you’ve heard these pearls of wisdom before.
Now shove those pearls back into the dusty old oysters they came from.
It’s time to learn how to write a webpage that sells.
“On the average, five times as many people read the headline as read the body copy … unless your headline sells your product, you have wasted 90 percent of your money.”
-Advertising juggernaut David Ogilvy Continue reading