Category Archives: Blog

How to survive in an ad agency

For many people (too many people) who work in an ad agency—from a media buyer to copywriter to a creative director—their day-to-day reality looks and feels more like a battleground for capacity and control than it does a breeding ground for creative output.

But it doesn’t have to be this way … Continue reading

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Posted in Advertising, Blog, Write | Tagged , , , , , | 4 Comments

How to Write a tagline that SELLS

Give your tagline teeth, and consumers will be chomping at the bit for your product.
Here’s how.
Continue reading

Posted in Advertising, Blog, Free, Methods, Response, Sales, tagline, Write | Tagged , , , | Leave a comment

How to write a headline that SELLS

“On the average, five times as many people read the headline as read the body copy … unless your headline sells your product, you have wasted 90 percent of your money.”
-Advertising juggernaut David Ogilvy Continue reading

Posted in Advertising, Blog, Free, Headline, Methods, Response, Sales, Tested, Tips, Tricks, Write | Tagged , , , | Leave a comment

Free Links to Blogs of the Mind and of the World

Free Links to Blogs of the Mind and of the World Continue reading

Posted in Advertising, Blog, Free, Link, Tips, Tricks | 3 Comments

How to write a blog that sells

Printable pdf of the fourth FREE article in the How to Write series: How to write a BLOG that sells Moonlit-BrandingNewsletter-HowToWriteABlogThatSells

Posted in Advertising, Blog, Free, Response, Sales, Write | Tagged , , , , | 1 Comment

How to write a blog that sells

The fourth FREE article in the How to Write series: How to write a blog that sells Check back tomorrow for a FREE printable pdf of How to write a blog that sells.

Posted in Advertising, Blog, Free, Methods, Tested, Tips, Tricks | Tagged , , , | Leave a comment