My goal in life — well, professionally anyway — is to make words sell. Ten years as a copywriter in the advertising industry and that is still my crowning achievement.
You can make ’em laugh, you can make ’em gasp, you can make ’em weep, but if you can’t make ’em buy your product or service, you missed the boat.
I specialize in the book publishing, nonprofit, packaged goods, education, and furniture industries. One, because they are the most difficult industries to make money in (I love a challenge). And two, because they are filled with some of the nicest, most honest, most down-to-goodness folks I have ever met ( I genuine people).
Tune in daily for updates on how to make your ads sell, including proven tips, tricks, and examples of ads that did just that. Advertising sales info I’m (ironically) offering for free. Why? Because the rules of consumer-response driven advertising — the words, phrases, and design elements that get people to open their wallets — are still being violated by brands big and small every day.
Ready to turn your ads into gold?
Let’s rock …