How to survive in an ad agency

The following story was told to me by my grandmother (thank you, granny!) for an entirely different purpose than the subject of this post.

But … the words apply equally well to agency folk, whose professional lives depend on vibrant creative output, yet are too often mired in agency politics, feelings of uselessness about the impact of the work they produce, or just an overall bad attitude.  

So here you go.  


One evening, an old Chippewa told his grandson about a battle that goes on inside people.  

He said, “My son, the battle is between two wolves inside us all.  

“One is evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt resentment, inferiority, lies, false pride, superiority, and ego.  

“The other is Good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith.”  

The grandson thought about it for a minute and then asked his grandfather:
“Which wolf wins?”  

The old Chippewa simply replied:
“The one you feed.”


About father1son

Father. Author. AdMan.
This entry was posted in Advertising, Blog, Write and tagged , , , , , . Bookmark the permalink.

4 Responses to How to survive in an ad agency

  1. Tom says:

    great quote!

  2. Dave Berning says:

    Nice very Nice.. Sometimes we feed the evil wolf and do not even know it..Found you from LinkedIn Group..

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