Monthly Archives: September 2010
For many people (too many people) who work in an ad agency—from a media buyer to copywriter to a creative director—their day-to-day reality looks and feels more like a battleground for capacity and control than it does a breeding ground for creative output.
But it doesn’t have to be this way … Continue reading
When written and presented correctly—a short, concise, and specific selling statement within a print ad, as a graphic in a TV commercial, or under the logo on company letterhead—taglines are advertisements in and of themselves, living on in your consumers’ minds long after the impression of your ads have faded. Continue reading