Monthly Archives: September 2010

How to survive in an ad agency

For many people (too many people) who work in an ad agency—from a media buyer to copywriter to a creative director—their day-to-day reality looks and feels more like a battleground for capacity and control than it does a breeding ground for creative output.

But it doesn’t have to be this way … Continue reading

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Posted in Advertising, Blog, Write | Tagged , , , , , | 4 Comments

How to write a tagline that SELLS

When written and presented correctly—a short, concise, and specific selling statement within a print ad, as a graphic in a TV commercial, or under the logo on company letterhead—taglines are advertisements in and of themselves, living on in your consumers’ minds long after the impression of your ads have faded. Continue reading

Posted in Advertising, Free, Response, Sales, tagline, Tested, Tips, Tricks, Write | Tagged , , , , , , , | Leave a comment

How to Write a tagline that SELLS

Give your tagline teeth, and consumers will be chomping at the bit for your product.
Here’s how.
Continue reading

Posted in Advertising, Blog, Free, Methods, Response, Sales, tagline, Write | Tagged , , , | Leave a comment