Monthly Archives: August 2010
Printable pdf of the sixth FREE article in the How to Write series: How to write a WEBPAGE that sells Moonlit-BrandingNewsletter-HowToWriteAWebpageThatSells-vol6 Advertisements
People don’t read long blurbs of copy online.
People don’t scroll down to read copy online.
People want pictures and video, not copy, online.
Chances are—if you have a website, are in the process of creating one, or are just plain e-curious—you’ve heard these pearls of wisdom before.
Now shove those pearls back into the dusty old oysters they came from.
It’s time to learn how to write a webpage that sells.
“On the average, five times as many people read the headline as read the body copy … unless your headline sells your product, you have wasted 90 percent of your money.”
-Advertising juggernaut David Ogilvy Continue reading