Don’t even think about getting into the advertising biz

until you’ve read this book seventeen times.
(78 years since its first publication, it’s still the king)

"This is, without doubt, the most useful book about advertising that I have ever read" - David Ogilvy, advertising juggernaut

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About father1son

Father. Author. AdMan.
This entry was posted in Advertising, Caples, Methods, Ogilvy, Scientific, Tested and tagged , , , , , , , . Bookmark the permalink.

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